What is Just Insure?

Our mission is to make insurance cheaper by making the roads safer.

Murray Macdonald avatar
Written by Murray Macdonald
Updated over a week ago

Buying auto insurance can seem like a game of twenty questions. Before you even get a quote the insurer wants to know everything about you: your age, your education, your zip code, your job, whether you're married or have children. They'll even want to know your credit score.

This is because traditional auto insurance is based around the idea that certain groups of people are more likely to get into accidents. Those questions are all about trying to work out how risky insuring you will be. 

But wouldn't it be fairer if insurance was based on how you actually drove? Our smartphone app tracks how you drive, and if you make smart driving choices, then that reflects in your insurance rate.   This is Just Insure.

Click here if you want to learn how we do it!

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